Marketing is all about designing and implementing effective communication strategies between the business and the consumer through multiple media channels.
I know what you're thinking... that's all well and fine, but how do I know if I want to be a marketing manager? What does the actual job entail?
The Actual Job
Some of the main responsibilities of a marketing manager are:
Creating marketing plans to identify effective pricing, target audience and promotional methods.
Overseeing advertising, branding and promotional campaigns on traditional and digital media channels.
Budgeting/forecasting for campaigns and preparing financial reports to gauge effectiveness.
Increasing brand awareness and market share for the company.
Managing communication between multiple stakeholders.
Where Can I Work As A Marketing Manager?
Marketing is a multifaceted field that can take you in different directions. Some of these career options are:
Market research focuses on collecting and analyzing data on target audiences and markets.
Brand management focuses on directing marketing efforts to increase the overall value of a brand.
Advertising focuses on the creation of material (print, TV ads, digital content) to influence purchase decisions.
Digital media marketing focuses on advertising and communications delivered through digital media channels.
Public relations focuses on managing communications with multiple stakeholders (media, investors, employees).
Super Supreme Cereals want to launch a new cereal. They are in the process of identifying the new cereal's target audience. Which area of marketing will they need expertise from?
You'll Love Marketing If...
You are curious and eager to learn, relearn, and unlearn when necessary.
You are creative, innovative, and love finding solutions to problems.
You enjoy communicating and can speak your mind with confidence.
You are great at multitasking.
Consider A Different Career If...
You don't enjoy working in multi-functional teams, and would rather be an independent worker.
You are someone who needs immediate results - marketing is a long game.
You don't enjoy experimenting and taking risks. Marketing managers need to have an entrepreneurial quality.
But Will It Pay The Bills?
The average salary for a marketing manager in the United States is USD $66,000.
The average salary for a marketing manager in Canada is CAD $64,000.
If you think a career in marketing is the right fit for you, consider taking these next steps: