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Do you want to use technology to bring creative ideas to life?

Studying digital media gives you the tools to use technology to capture people's attention and communicate through message-making, content creation, and storytelling.

Do you want to make media, join the creator economy, or build a business?

Studying digital media can help you to find work as a media professional, or as a full-time creator. I was able to apply the knowledge and skills from my degree to successfully start my own business, build a website, and market my services on social media.

Where might a digital media degree take you? Let's explore together.

What is digital media?

With the rise of mobile phones, social media, and streaming services, there has been growth in the demand for people who can create engaging online digital media.

Digital media includes art and design, audio, animation, content creation, marketing, photography, programming, social media, UX (user experience) & UI (user interface), video production, virtual reality, and web design/development.

You have many options!

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What will you learn in digital media studies?

Practical skills

You'll learn practical skills for planning, designing, and making media such as:

  • Video production

  • Graphic and web design

  • Digital marketing skills like search engine optimisation (SEO)

  • Social media management

  • Data analytics

Some programs offer "labs" where you'll learn how to use a specific software program like the Adobe Creative Suite (Adobe Photoshop, Premiere Pro etc), WordPress, or Java.

By the end of your studies, you'll likely build a portfolio of your work to show future employers or clients and showcase the media you can make.

Some programs offer internships in real-world situations like radio or television stations, creative agencies, or as part of a social media marketing team.

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Theoretical skills

You'll also likely study subjects such as:

  • Media literacy: how to understand and navigate the media landscape critically.

  • Media laws: how to follow copyright, regulations, and privacy laws and rules.

  • Media theory: how people choose, consume, and are affected by media.

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Possible Bachelor degrees that include digital media: Arts, Communications, Digital Film, Graphic Arts, Fine Arts, and Science.

Postgraduate study might be for you if you're interested in academia or research, or you'd like to develop a specific media skill in depth.


You speak to the admissions office of your local university. What should you ask?

What are digital media career options?

You can become a digital media professional or combine these skills with other disciplines like advertising, business, education, journalism, performance, or public relations.

You may pursue a traditional media career (journalist or communications specialist), or a creative media role (content creator or designer).

You might design graphics for a small business, write blogs or articles for a not-for-profit or create social media content for your favorite company after graduation.

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Creative-focused careers

Technical-focused careers

  • Content marketer

  • Digital strategist

  • Media consultant

  • Social media specialist

  • Web developer

  • Web analytics specialist

If you're a wannabe entrepreneur or influencer, strong digital media-making skills can help you build your "personal brand" or business (or do so for others as a freelancer).

Digital media technology and online media outlets are changing rapidly — especially with hearables, smart glasses and VR headsets , as well as generative AI like ChatGPT —so many future digital media career paths are still only in our imagination.

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How to prepare for digital media studies?

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  • Research the industry you're interested in and see if there are specific skills or software program knowledge that you might need. Even if these aren't covered in your classes, you might be able to access resources via the library, electives, or internships.

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  • Consider your program carefully,as digital media is a broad field that can be studied as part of several degrees. Look at the curriculum closely and compare the programs of a few different schools.

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  • Build a portfolio of work.This can help you with your application and allow you to discover what you enjoy before you begin studying. Make short films? Show them off!

Take Action

Are you still interested in studying digital media? I loved my degree and now teach it to others! I found the practical and theoretical media skills that I learned useful in my business, work and my day-to-day life on social media.

A large, curved computer monitor in a video studio. An editor works on a video on the screen. Photo by Onur Binay on Unsplash

If you think you should study digital media:


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