A young man holding a marker, saying he's just doodling.

  • Ever catch yourself doodling logos in the margins of your notebooks?

  • Do you often find yourself obsessing over the perfect Instagram aesthetic?

  • Do you tend to pick products based on how they look rather than what they do?

If this sounds like you, consider being a brand designer!

What Does A Brand Designer Do?

Brand designers create visual identities for companies and products.

They design logos, choose colors and fonts, and create consistent elements that reflect the essence of the brand.

Their goal is to make the brand memorable and recognizable to its target audience, helping to establish a strong image across various platforms and mediums.

A ceramic mug and t-shirts branded with Images by Chris Scott and Artem Zhukov from Unsplash.com

What Will My Daily Tasks Be?

On any given day you might:

  • Brainstorm logo ideas by sketching out various concepts, and exploring different shapes, symbols, and fonts.

  • Select the right colors for the brand by considering color psychology which is all about the link between colors and emotions.

  • Collaborate with clients to ensure that the final design aligns with their goals and preferences.

  • Conduct market research to help you create designs that stand out and resonate with the intended audience.

  • Bring your creative visions to life by using design software like Adobe Illustrator and Canva to create logos, promotional materials, and packaging.

A brand designer looks at a brand design template for a product and considers different type faces.

What Can I Expect To Get Paid?

Flaticon Icon In the US, the average annual salary for a brand designer is 97,587 USD.

Flaticon Icon In Canada, the average annual salary for a brand designer is 74,693 CAD.

Where Can I Find Work As A Brand Designer?

Flaticon Icon

Brand designers can work:

  • in-house for companies

  • freelance for clients

  • or join design agencies

Most brand designers go to college to study graphic design, marketing, or a specialized program in brand strategy. However, some are self-taught.

Showcasing your skills to potential employers also requires a strong portfolio. You can build this by designing logos and branding materials for fictional companies or taking on freelance projects.

Will I Love It Or Not?

Flaticon Icon Brand design could be your calling if you:

  • Love creating things from scratch.

  • Are detail-oriented.

  • Are comfortable working with others to achieve a goal.

Flaticon Icon This might not be the career for you if you:

  • Struggle with criticism — this work involves a lot of feedback and corrections from clients.

  • Find tight deadlines stressful.

  • Prefer a more structured work environment.

Pick The Future Brand Designer

Flaticon Icon Nadia pays close attention to the signs and symbols she sees every day. When she sees a logo on a product, she can't help but critique its design and think about how she would improve it.

Flaticon Icon Alex loves drawing and painting. She gets a thrill from doing things her own way and often loses track of time while creating interesting art.

Flaticon Icon Chris is a people person who enjoys brainstorming ideas with others. He likes to get things done on the first try so that he can move on to other tasks.


Who sounds like they have the most potential to excel as a brand designer?

Take Action

Do you think you could make your mark as a brand designer?

Man rubbing his hands while saying,

Here's what you should do:


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