Have you ever discovered a successful Facebook, YouTube, Twitter, or Instagram page that posts once every few months?
Consistency is key! Social media is difficult and engaging an audience is even more difficult.
That’s where a social media calendar comes in.
What Is A Social Media Calendar?
Social media editorial calendars are spreadsheets or apps that allow you to plan out your social media posts ahead of time.
They're also used to schedule and share content, manage campaigns, and keep track of deadlines.
Why use one?
Save time by being organized
Don't miss out on important events/ days
Track what's working and what's not
Preparing A Social Media Calendar
Step 1: Determine what you'll be creating or sharing, and categorize your content like:
Quotes or tips
Visuals or explainer videos
Step 2: Decide your social media channel, like Facebook, Instagram, Twitter, etc.
Step 3: Decide when and what you want to publish.
Step 4: Prepare the content and add it to the calendar, along with the time and categorizations.
Social Media Calendar Template
There are numerous templates available online and there are a lot of social media calendar tools as well, starting from Google Sheets to Trello to Hootsuite Planner.
Here's an example using Microsoft Excel:
Which of the following should not be a part of your social media calendar?
Tabs for each social channel
Sales cycle of your business
Types of content for posting
Posting days and times
Start today and you'll likely see better results from social media!
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