So, you're getting a job! But what kind of job should you apply for?

Rachel from Friends saying,

A SWOT analysis will help you reflect on your skills and help you apply for the right jobs.

What Is A SWOT Analysis?

A SWOT analysis helps you consider all internal (Strengths & Weaknesses) and external (Opportunities & Threats) factors related to a job posting to help you decide if you should apply.

Try it!

Divide a sheet of paper into 4 squares. Label each square as follows:

  • Strengths(top left)

  • Weaknesses (top right)

  • Opportunities (bottom left)

  • Threats (bottom right)

4 squares - top 2 internal factors: Strengths and Weaknesses; bottom 2 external factors: Opportunities and Threats


Here's where you sing your own praises. What makes you great for this job?

good at stuff and things

List your strengths relevant to the job:

  • Skills

  • Abilities

  • Qualifications

  • Work experience

  • Education

  • Certifications


Check all the strengths you could list for a job as an Executive Assistant.


Now it's time to get real honest with yourself.

Bitmoji Image

In terms of the job requirements, ask yourself:

  • Where could you improve?

  • What could be a challenge?

  • What skills do you lack?

  • Where do you need more experience?

  • Can you only work limited hours?


Check all the weaknesses you could list for a job working at a clothing store.


These are external factors that can help you improve your chances of getting this job.

Consider resources, market trends, people you know, and anything else that can help.

positive red arrow presentation

Ask yourself:

  • Can you take a free class or read a book to gain a relevant skill?

  • Where could you volunteer to gain additional experience?

  • Do you know someone who works at the company or in this type of job who can offer advice or a reference?

  • Are there lots of openings in your area for this type of job?


Check all the opportunities that could help you get a software engineer job.


Consider any external factors that put you at a disadvantage for getting this job.

Bitmoji Image

Threats can include:

  • Small job market for that job type

  • Applicants with more experience or unique skills

  • Internal applicants who already know the company culture and product

  • Your lack of some of the skills listed in the job description

  • Hidden biases of the hiring team

Should You Apply For The Job?

Take a look at your 4 lists.

Do you have more strengths and opportunities than weaknesses and threats?

Bitmoji Image

If you listed more weaknesses or threats, take a closer look.

How can you can improve your situation, through additional education or experience, before you apply for the job?

Take Action

Next time you're browsing job listings, use a SWOT analysis to decide if you'd be a good fit.

A woman saying,

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