Complete a SWOT analysis to help you decide if you should apply for a job

So, you're getting a job! But what kind of job should you apply for?

A SWOT analysis will help you reflect on your skills and help you apply for the right jobs.

A SWOT analysis helps you consider all internal (Strengths & Weaknesses) and external (Opportunities & Threats) factors related to a job posting to help you decide if you should apply.

Try it!

Divide a sheet of paper into 4 squares. Label each square as follows:

• Strengths(top left)

• Weaknesses (top right)

• Opportunities (bottom left)

• Threats (bottom right)

Here's where you sing your own praises. What makes you great for this job?

List your strengths relevant to the job:

• Skills

• Abilities

• Qualifications

• Work experience

• Education

• Certifications

Now it's time to get real honest with yourself.

In terms of the job requirements, ask yourself:

• Where could you improve?

• What could be a challenge?

• What skills do you lack?

• Where do you need more experience?

• Can you only work limited hours?

These are external factors that can help you improve your chances of getting this job.

Consider resources, market trends, people you know, and anything else that can help.

Ask yourself:

• Can you take a free class or read a book to gain a relevant skill?

• Where could you volunteer to gain additional experience?

• Do you know someone who works at the company or in this type of job who can offer advice or a reference?

• Are there lots of openings in your area for this type of job?

Consider any external factors that put you at a disadvantage for getting this job.

Threats can include:

• Small job market for that job type

• Applicants with more experience or unique skills

• Internal applicants who already know the company culture and product

• Your lack of some of the skills listed in the job description

• Hidden biases of the hiring team

Take a look at your 4 lists.

Do you have more strengths and opportunities than weaknesses and threats?

If you listed more weaknesses or threats, take a closer look.

How can you can improve your situation, through additional education or experience, before you apply for the job?

Next time you're browsing job listings, use a SWOT analysis to decide if you'd be a good fit.

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