Your personal brand is how you promote yourself.

It's the unique combination of skills, experience, and personality that you want to show the world.

Promoting your personal brand sets you apart from your competition and builds trust with potential clients and employers.

So how do you promote your personal brand?

Photo by Brando Makes Branding on UnsplashPhoto by Brando Makes Branding on Unsplash

Be Visible And "In Play"

"In play" means learning, asking questions, and trying new things.

Put yourself out there and become more active in your work community.

The more visible you are, the stronger your brand is.

  • Spend time where your potential customers do.

  • Attend networking events.

  • Maintain a list of all your current contacts and social media connections.

Photo by Product School on UnsplashPhoto by Product School on Unsplash


Sandra is a marketing associate working with an e-commerce company. She is looking to build her personal brand and create visibility in her industry. Which of the following events should she consider attending?

Content Strategy Summit

Email Marketing Meetup

Social Media Marketing Conference

All of these

Maintain An Effective Social Media Presence

Your presence on social media should be consistent.

  • Focus on 1 or 2 social media platforms of your choosing.

  • Be consistent with your style and frequency of posts.

  • Post content that adds value for your audience.

  • Engage with your audience and respond to their comments or questions regularly.

Photo by Merakist on UnsplashPhoto by Merakist on Unsplash

Keep A Clear And Brief Pitch Ready

Build your message by answering these questions:

What is your value proposition?

Why should someone work with you?

Photo by Felicia Buitenwerf on UnsplashPhoto by Felicia Buitenwerf on Unsplash


Which out of these is the most appropriate to be included in your pitch?

Your cat's name

Your 10-year plan

Your favorite cookie

Your short-term goals


If you've been waiting for the right time to promote your personal brand, that time is NOW!

Make a list of all the in person and online opportunities you can create in the next week to grow and promote your personal brand.

Photo by Gia Oris on UnsplashPhoto by Gia Oris on Unsplash


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This Byte has been authored by


Robyn McCabe

Robyn McCabe


Lyne Cedras

Analytics professional


Isabelle Laperriere

Client Marketing Manager


Tamarha Louis-Charles

Marketing Specialist


Marilyn Therrien

Client lead associate director at L1. Marketing