"Tell them what you're going to say, say it, and then tell them again."

Tell Schitts Creek GIF by CBC

These three parts are behind every good story, and presenting to an audience is just another form of storytelling!

Tell Them What You're Going To Say

What's your presentation about? In this introduction include:

  • The points you intend on making (an agenda)

  • An executive summary to build your case

  • A sneak peek at the conclusion

Example: "I will lay out the ROI for a new customer support centre and discuss three ways in which it will help our business."

10 First Steps to Make Your Dreams Happen – Time Management Ninja

This section makes up 10% of the presentation.

Say It

This is the bulk of your story and your time to include:

  • Research findings

  • Financial analysis

  • Proof points

  • Charts

  • Graphics

Use these tools to point back to your presentation topic and summary, and support it. Don't rush this part and pause often to ensure your audience understands your message.

The Five Building Blocks of Effective Impact Management | Franklin Templeton This section makes up 80% of the presentation.

Example: "Let's dive into the financials. By year three, we project a $2 million savings, and here's how we'll get there..."

Say It Again

Summarize your presentation:

  • What key points do you want your audience to remember?

  • Does your summary match your introduction and executive summary as stated earlier?

Tell Paramount Network GIF by Yellowstone

This section makes up 10% of the presentation, and is the most important 10%!

Example: "In conclusion, we will increase client satisfaction by 30% by adding a second customer service centre, increase average revenue per user by $150 per month, and reduce churn by 8%."


Sandra is at the end of her presentation. Which is the strongest way to finish?

Take Action

A presentation is like a story, and good story telling has three parts: a beginning, middle and end.

The beginning outlines what will be presented, the middle is the presentation itself, and the end is a summary.

See the difference for yourself:


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