Starting a business?
The business life cycle is a business blueprint that can help you as an entrepreneur:
make decisions with proper planning and preparation
build stronger and more successful businesses based on lessons learned
The 5 Stages
1: Launch — the "infancy" stage
A startup forms the foundation for its success with a careful business plan by the founders, who invest in:
research and development
equipment, technology, and marketing tools
staff, headquarters, and offices
2: Growth — the "adolescent" stage
The business is looking for ways to increase its profits through marketing, sales, and scaling.
3: Shakeout — the "adult" stage
Revenue usually slows because of competitors who offer the same or better services on the market.
4: Maturity — the "crossroads" stage
The business is still making a profit but it's a good time to revisit the business plan, and either adapt or stay the course.
5: Decline — the "end of the road" stage
The business can make the decision to find a new purpose or leave the market entirely.
How The Business Life Cycle Really Works
Launch — Lucid Motors
Its product is ready to go
Demand is increasing
Accessible in more & more countries
Shakeout & Maturity — Apple
The company is fully grown
The product is popular in the market but fighting off new competitors
Sales have peaked and then slowed down
Decline — Kodak Pharmaceuticals
Transitioned from film production to bankruptcy
Change in strategy to stay afloat
Took a grant from the US Government for pharmaceutical manufacturing
Which business should consider a new business plan?
Maria owns an Information Communication Technology (ICT) firm with 25 employees and has been building a huge clientele. The firm is now making a profit thanks to a high market share and strong brand campaign.
Maria's investments in technological devices, recruitment of employees, research and development, and physical space are paying off. She's very happy with her business decisions and lessons learned so far.
She's now looking for opportunities to expand the firm.
What are the next steps for Maria's firm?