Are you money motivated? Do you like building relationships? Do you have excellent communication skills? If so, maybe account management is the career for you!
What Is An Account Manager?
Account manager is a very broad term: the role can vary a lot from employer to employer.
Account managers develop client relationships to ensure the customer is happy and open to new business opportunities.
You'll have detailed knowledge of your employer's portfolio of products and will present solutions that will add value to your clients (whilst making revenue for your employer).
NOTE: Jobs won't necessarily be advertised as account manager. Other job titles include:
customer service director
senior account handler
How Do They Contribute?
Successful account managers ensure the long-term success of a company.
If clients have positive experiences and are happy, they are more likely to continue doing business with you! This can often lead to bigger business opportunities that will help grow your company.
Account managers are also responsible for informing the product teams of what clients want.
You will help drive the company to develop new products and strategies that will benefit your clients, and hopefully bring on new customers too!
Who do account managers spend the majority of their time speaking to?
The Actual Job
Account managers are responsible for strengthening client relationships.
They do this by:
Understanding client needs. Through research and exploratory conversations, you must understand the pain points of the client.
Finding new business opportunities. Do any of your company's products solve the issues the client has?
Pitching the right solution. Present the client with a solution to their problems showing value.
Delivering the product. If you deliver as promised you'll leave the client satisfied and likely to connect with you again.
How Much Could I Earn?
Account managers often have base salaries andcommissions or bonuses that contribute to their total income.
For the UK:
The average base salary is £27,772 /year with total pay typically ranging between £20k to £45k.
In London, these figures increase to £31,144 /year with total pay typically ranging between £25k to £53k.
The average base salary is C$53,945 /year with total pay ranging between C$40k - C$90k.
For the US:
The average base salary is US$55,331 /year with total pay ranging between $36k - $92k.
Job desciptions will often mention an OTE when talking about salary. Choose the correct definition of OTE below.
What Type Of People Are Account Managers?
Account managers come from all sorts of backgrounds! Here are a few examples:
Bernard has been a volunteer for 18 months
He is passionate about helping people
In his spare time, he likes to cook and hike
Sonia just finished high school
She really enjoyed learning about cloud technology
In her spare time, she plays hockey and netball in the local leagues.
Elissa has just graduated from university
She is interested in psychology
She is fluent in Spanish
Experience working with people through volunteering or as part of a team via sports are all valuable skills that show employers you could be a great account manager. Fluency in another language can also be a huge advantage if your employer has international clients or partners.
You'll Love It If...
You are money motivated
You have a results-driven approach to work in order to meet targets
You have an interest in meeting new people and developing relationships
You have strong presentation skills
You have commercial awareness and a keen interest in business
You have excellent time management skills and are self-motivating
Look For Another Career Path If...
You need stability
You struggle with rejection
You prefer to work independently
You like working on varied projects
You don't want to be client-facing
You are not interested in the industry or mission of your employer
So, do you think being an account manager would be a good path for you?
If it does...
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This Byte has been authored by
Bespoke Solutions for Growing Businesses