Would you like to earn money discussing topics you're passionate about with the world?
Do you have an engaging personality and love talking to people online?
Photo by ConvertKit on UnsplashIf you answered yes, you could be a few steps away from starting your own business as a content creator!
What does a content creator do?
Simply put, they create original and entertaining content for their target audience.Typically, content creators wear many hats to market their brand, though. Some examples are:
Livestreaming or creating videos on sites like YouTube, Twitch, or TikTok.
Making stories and posts on social media platforms such as Facebook or Instagram.
Writing blogs or articles on their niche.
Presenting audio content via podcast.
How do I get paid?
For independent creators, how much you make depends on how well you market your content. Typically, independent creators make money using the following methods:
Ad revenue: If they meet the monetization criteria, creators can receive payment based on ad reviews and clicks.
Sponsorships: Some brands will pay creators to promote products in their content.
Memberships: On some platforms, creators can offer paid exclusive content to their supporters.
Some companies also have content creators to help them market their products or services.
In the US, content creators for corporations make an average of $66,644 per year.
In Canada, content creators for corporations make an average of $53,619 per year.
What should I create content about?
It's completely up to you! Some common topics content creators talk about are:
Gaming
Cooking
Fitness
Comedy
Sports
What do you love to do? There's likely an audience that would love to hear from you!
Quiz
Which of the following is a good topic for a content creator?
What do I need to get started?
Photo by Onur Binay on UnsplashLivestreaming and video production can be done pretty easily by anyone who has internet access. However, you may want to consider these items for better quality:
A good computer with multiple screens or one large screen.
Studio software like OBS Studio or Streamlabs(they're free).
A webcam for video recording.
A microphone or headset for audio recording.
Green screen backgrounds if you plan to use overlays in your content.
Lighting for your face and background.
Graphic editing software for thumbnails (many are free).
Podcasters should consider:
An audio interface to connect your microphone to your computer.
Recording software like Audacity or Riverside (they have free options)
A hosting platform such as Podbean or Buzzsprout.
Materials for soundproofingthe podcasting room.
Bloggers should consider:
Which hosting platform will fit their needs.
A content management system to handle webpage coding.
Developing an email list to promote your brand and send announcements.
Is content creating for you?
Consider becoming a content creator if you:
Are passionate and knowledgeable about a particular topic.
Are naturally tech savvy or are willing to learn new computer programs.
Have an outgoing personality and are willing to build your brand.
Are creative and can come up with new ideas for your content regularly.
Respond well to criticism and trolls.
Choose another career if you...
Don't adapt well to trends. Your audience wants to see what's new.
Aren't a good planner. Good content takes good strategy.
Fear visibility. Creators are subject to criticism and trolling.
Won't post consistently. Most successful creators post several times a week.
Take Action
If content creating sounds like something you want to do, start with the following:
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