English
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Answer:

Research on Greenhouse emissions

Pathos

Get an emotional reaction from your audience.

Cory from A Boy Meets World saying, "I'm on an emotional rollercoaster."

Show an image or video that illustrates the consequences of inaction or the benefits of action.

A dog in a burning room saying, "This is fine."

Use analogies and metaphors to compare your ideas to something they already feel strongly about.

A woman telling her friends, "It's like watching a live conference call, and I can't take it."

Tell a story to make your audience feel a strong emotion, such as excitement, sadness, or anger.

Leonard from Big Bang Theory crying and closing his laptop.

Use descriptive words to make your audience see, hear, smell, taste, or feel your words

John Lennon singing, "Imagine all the people, living life in peace."

Pathos can be powerful, but don't overuse it.

It could backfire and elicit the opposite emotion.

Quiz

You want your roommates to help clean the apartment. Which of these is an example of a pathos appeal?

Answer:

This place smells like a pig sty!

Did you know?

This Byte was created by a volunteer professional that wanted to share this insight to help you succeed - no agenda, no cost.

Logos

Support your claims with facts and figures.

Showing how much you know about the topic also helps build credibility.

Spok from Star Trek saying, "Logical."

Appeal to people's logic:

  • Share statistics from a credible source

  • Show a graph of results or trends

  • Cite supporting research

  • Share case studies with outcomes

Quiz

You're asking your boss to purchase new software. Which of the following is an example of a Logos appeal?

Answer:

We'll see a 30% productivity increase.

Take Action

Next time you need to persuade someone, ask yourself 3 questions:

A woman saying, "I can be quite persuasive."

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License:

Do you ever need to convince someone of something?

Patrick Stewart saying, "I have been known to be persuasive."

You may want someone to do:

  • Agree with you

  • Take an action

  • Buy a product

The 3 appeals of persuasion can help:

  • Ethos (credibility)

  • Pathos (emotion)

  • Logos (facts)

Ethos

Establish your character and credibility in the subject.

Rob Lowe saying, "Trust me."

  • Gain built-in credibility by highlighting your related expertise or credentials, such as an advanced degree, certification, or years of experience in the subject.

  • Establish credibility by citing expert sources, sharing similarities with your audience, or having an expert endorse you.

Quiz

You are listening to a presentation on climate change. Which of the following accomplishments by the speaker is an example of built-in ethos that will help them establish credibility?

Pathos

Get an emotional reaction from your audience.

Cory from A Boy Meets World saying, "I'm on an emotional rollercoaster."

Show an image or video that illustrates the consequences of inaction or the benefits of action.

A dog in a burning room saying, "This is fine."

Use analogies and metaphors to compare your ideas to something they already feel strongly about.

A woman telling her friends, "It's like watching a live conference call, and I can't take it."

Tell a story to make your audience feel a strong emotion, such as excitement, sadness, or anger.

Leonard from Big Bang Theory crying and closing his laptop.

Use descriptive words to make your audience see, hear, smell, taste, or feel your words

John Lennon singing, "Imagine all the people, living life in peace."

Pathos can be powerful, but don't overuse it.

It could backfire and elicit the opposite emotion.

Quiz

You want your roommates to help clean the apartment. Which of these is an example of a pathos appeal?

Did you know?

Rumie is a nonprofit community dedicated to making innovative learning free for everyone.

Logos

Support your claims with facts and figures.

Showing how much you know about the topic also helps build credibility.

Spok from Star Trek saying, "Logical."

Appeal to people's logic:

  • Share statistics from a credible source

  • Show a graph of results or trends

  • Cite supporting research

  • Share case studies with outcomes

Quiz

You're asking your boss to purchase new software. Which of the following is an example of a Logos appeal?

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Take Action

Next time you need to persuade someone, ask yourself 3 questions:

A woman saying, "I can be quite persuasive."

License:

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This Byte helped me better understand the topic.

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Pathos

Get an emotional reaction from your audience.

Cory from A Boy Meets World saying, "I'm on an emotional rollercoaster."

Show an image or video that illustrates the consequences of inaction or the benefits of action.

A dog in a burning room saying, "This is fine."

Use analogies and metaphors to compare your ideas to something they already feel strongly about.

A woman telling her friends, "It's like watching a live conference call, and I can't take it."

Tell a story to make your audience feel a strong emotion, such as excitement, sadness, or anger.

Leonard from Big Bang Theory crying and closing his laptop.

Use descriptive words to make your audience see, hear, smell, taste, or feel your words

John Lennon singing, "Imagine all the people, living life in peace."

Pathos can be powerful, but don't overuse it.

It could backfire and elicit the opposite emotion.

Quiz

You want your roommates to help clean the apartment. Which of these is an example of a pathos appeal?

Answer:

This place smells like a pig sty!

Did you know?

This Byte was created by a volunteer professional that wanted to share this insight to help you succeed - no agenda, no cost.

Logos

Support your claims with facts and figures.

Showing how much you know about the topic also helps build credibility.

Spok from Star Trek saying, "Logical."

Appeal to people's logic:

  • Share statistics from a credible source

  • Show a graph of results or trends

  • Cite supporting research

  • Share case studies with outcomes

Quiz

You're asking your boss to purchase new software. Which of the following is an example of a Logos appeal?

Answer:

We'll see a 30% productivity increase.

Take Action

Next time you need to persuade someone, ask yourself 3 questions:

A woman saying, "I can be quite persuasive."

Rumie logo

This logo isn't an ad or affiliate link. It's an organization that shares in our mission, and empowered the authors to share their insights in Byte form.
Rumie vets Bytes for compliance with our Standards. The organization is responsible for the completeness and reliability of the content.
Learn more about how Rumie works with partners.

License:

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