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Digital marketer at software company

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Did you know that only 25% of resumes actually get looked at by a human?
The rest get screened by Applicant Tracking Software. 🙄

Man surrounded by stacks of paperwork and old, box computer

So how can you cut through the noise and get noticed by your dream company? 🥁 TikTok resumes!

Spongebob meme revealing the secret is TikTok Resumes

What Are TikTok Resumes?

  • A 60 second TikTok video that features you and what you can offer an employer

  • Basically the 2021, upgraded version of a paper resume

Adam Sandler saying "Trust Me, it works"

The trend has been gaining momentum during COVID, with success stories like...

  • Benji Bozemer getting hired as a data analyst after just two days of posting 🎉

  • Ffion Clark getting hired by a podcast company when the CEO saw her post 🥳

Why Does It Work?

  • 🎨 It leads with your skills. No matter what kind of creator you are, you have a chance to lead by showing what you can do.

  • ⏱️ It's quick. You can cut to show a ton of different projects in a minute (instead of taking paragraphs in your cover letter to communicate the same thing).

  • 💫 It shows your personality. Work is way more fun when you work with good people. While skills come first, being authentic makes you way more attractive as a candidate.

  • 🧠 It's memorable. Viewers remember 95% of a message they see in video form, compared to 10% when reading.

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Employers Are Starting To Recruit From TikTok

  • HBO made an open call on TikTok for a summer internship and hired @pxrxvi after seeing her TikTok

  • Hollister Co made an open call for applicants to ditch the paper and submit TikTok resumes

Man ripping paper in half

Why?

For the same reasons that you'd want to create a TikTok resume!

  • They get to know applicants faster than sifting through resumes

  • It's the fastest way to see your drive, attitude, and skills

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But It's Not For Every Field

TikTok resumes are a great way to get noticed by innovative companies and departments, especially if they focus on:

  • tech

  • content production or marketing

  • targeting gen z consumers

Elle woods in a pool saying she can recall details

😬 TikTok resumes will be less likely to win over more old-school, conservative companies (or departments) like:

  • banks and insurance companies

  • law firms

  • risk and compliance departments

Elle woods in a pool saying she can recall details

Quiz

Which of these would be a good target for a TikTok resume?

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