What do Apple, TikTok, and Rumie have in common?
Well, they're all awesome of course! But they also all use favicons,small images that represent the brand online. These companies know that favicons boost recognition.
As a small business owner, using a favicon can benefit you, too. It helps your business stand out!
A favicon is a small, simple icon based off your logo that represents your business brand. It helps online visitors remember and identify your business even when a lot of tabs are open on their device.
can be the same as your brand logo, but if there's a lot of detail in the logo, you'll need to simplify it
shouldn't include more than 3 letters
should match the color(s) of your logo
should be square
are ideally 16 x 16 pixels in size
are saved as .ico files
Take a look right now at any browser tabs you have open on your device. Chances are, you'll see tiny icons that help you recognize the sites.
Favicons also show up on people's:
Search bar URLs
Having one for your business can improve your website's searchability and help with search engine optimization (SEO)! It also contributes to brand awareness: it helps visitors recognize and remember your business!
Holly sells vintage items at her local store, Holly's Supercalifragilistic Finds. She recently expanded her business to an online presence. Her existing store logo consists of the business name and some detailed artwork.
What should Holly do when designing a favicon? Select all that apply:
Create Your Own!
Now that you know how a favicon can be beneficial to your business, create one today!