Your Personal Brand is how others perceive you.

But which skills should your Personal Brand reflect to help you stand out from the crowd?

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Brainstorm

To choose what to highlight, reflect on these guiding questions:

  1. Personality and Behaviour

  • What are my hobbies?

  • Do I like working alone or in teams?

  1. Values and Beliefs

  • What do I care about?

  • What am I motivated by?

  1. Technical Expertise and Skills

  • Which subjects do I excel in?

  • Which skills do I enjoy using?

  1. Image and Reputation

    • What do others ask me to help with?

    • What feedback have my peers or loved ones given me?

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Define Your Goals And Identify Your Target Audience

Do you want a promotion at the office?

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Or do you want to make new friends at the tennis club? Flaticon Icon

What skills or personality traits will appeal to this group?

Quiz

Which of these attributes should you NOT highlight in your promotion conversation with your boss?

Be Selective And Keep It Simple

Choose your strongest and most relevant attributes.

Focus on communicating these clearly.

If you try to be too many things to too many people, your message will get lost.

Be True To Who You Are

Don't try to be someone you're not!

If people think you are one thing, and discover the opposite is true, they'll feel let down.

This damages your reputation and personal brand.

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Take Action

As you grow and evolve, your personal brand evolves with you.

The important thing is to start on the journey to building your brand.

Which 3 skills will you highlight as you build your Personal Brand?

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This Byte has been authored by

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Peter Moczulak

Senior Graphic Designer at LoyaltyOne

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Tiana Fernandes

Executive Assistant to the President at AMRP

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Lisha Du

Coalition Marketing Specialist