Should I study marketing?

Are you always the friend giving out recommendations on what to watch or try?

If so, you might already be doing a bit of marketing without even noticing it.

That ability to recommend, persuade, and get others excited about something is a big part of what marketers do. So, if this sounds like you, marketing might be a better fit than you think.

If you’re like me, your first thought might be: “Because it sounds fun!” That was exactly why I chose marketing, and I don’t regret it.

But looking back, I wish someone had explained to me in the beginning what you actually learn in a marketing program and what careers it can lead to.

So I’ll be that person for you. If you’re still unsure whether marketing is right for you, keep reading.

Marketing is a key part of every business. It helps businesses reach people and explain why their product matters. It also helps them build a brand that customers remember.

Marketing is about understanding people and knowing how to influence their choices. So if you’re someone who’s good at convincing people, you may be good at marketing.

Marketing blends creativity with analytical thinking. Catchy slogans and designs aren’t just fun ideas — they actually come from research, data, and testing. Marketers often use A/B testing to compare two versions and see which one performs better.

Marketing might be right for you if you enjoy:

• Being creative

• Solving problems

• Understanding people

• Working in teams

• Using social media

• Planning projects

Quiz: Who should study marketing?

Below are four students exploring different career paths. Based on their interests and strengths, which students are most likely to enjoy or succeed in marketing?

Aiden

• Loves analyzing data and researching human behavior

• Prefers working independently but can collaborate when needed

Mira

• Enjoys designing graphics and creating content

• Comfortable talking to people and hosting events

Sofia

• Likes working with numbers and has strong attention to detail

• Prefers repetitive tasks and feels overwhelmed in fast‑paced environments

John

• Has strong writing skills and is good at strategic thinking

• Feels shy when meeting new people

Marketing concepts and strategy:

• Consumer behavior research

• Brand creation and management

• Communication, advertising, and sales

• E-commerce, social media, and digital marketing

• Strategy and planning

• Business fundamentals

Digital & technical skills:

• Data analytics

• SEO (Search Engine Optimization)

Soft skills:

• Public speaking

• Persuasive communication

• Sales management

• Problem-solving

According to U.S. News, marketing majors can explore many career paths, including but not limited to:

• Social media specialist

• Content creator

• Sales representative

• Public relations assistant

• Copywriter

• Market research analyst

• Marketing manager

If you enjoy teaching, you can continue your education and become a marketing professor.

You can also work as a content creator or influencer. These jobs don’t require a marketing degree, but having one can help you grow your audience and communicate more effectively.

Photo by Videodeck .co on Unsplash

Even if you don’t work in marketing (like me), the skills you learn — such as understanding people, creating content, and communicating clearly — are useful in almost any career. I use my marketing skills every day as an instructional designer.

There are many types of marketing programs you can explore such as online certificates, associate degrees, and bachelor’s degrees at universities. Choose the option that fits your financial situation, career goals, and schedule.

Take time to research each program. Reach out to alumni or people who have completed the program to get honest feedback and advice.

If your program offers concentrations, learn what each one focuses on and decide which path interests you most.

Build your knowledge early by reading books and articles or watching videos about marketing.

You can also volunteer or work part‑time in marketing roles to gain real‑world experience. Many entry‑level or volunteer positions don’t require a marketing degree, so look for opportunities in your local area or online to get hands‑on practice.

Quiz: Sam's Study Options

Sam wants to study marketing but needs something flexible, affordable, and fast enough to help him build skills within a year while working part‑time. Which option is the best fit for him?

A. A full‑time bachelor’s program with daily campus classes

B. An online marketing certificate with self‑paced coursework

C. A community college program that’s cheaper but only offers daytime classes

• Manage your time well. Keep track of deadlines and assignments.

• Make connections. Talk to classmates, professors, and alumni. Join marketing clubs if your school has them.

• Stay curious. Ask questions and be open to learning new things.

• Do internships. Even if you’re new, apply anyway. You’ll learn a lot and build real‑world skills.

• Put yourself out there. Try new things and take opportunities that come your way.