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What do Apple, TikTok, and Rumie have in common?
Well, they're all awesome of course! But they also all use favicons,small images that represent the brand online. These companies know that favicons boost recognition.
As a small business owner, using a favicon can benefit you, too. It helps your business stand out!
Favi-what?
Benefits
Take a look right now at any browser tabs you have open on your device. Chances are, you'll see tiny icons that help you recognize the sites.
Favicons also show up on people's:
Bookmarks
Search bar URLs
Toolbar favorites
Search recommendations
Search history
Having one for your business can improve your website's searchability and help with search engine optimization (SEO)! It also contributes to brand awareness: it helps visitors recognize and remember your business!
Holly's Business
Holly sells vintage items at her local store, Holly's Supercalifragilistic Finds. She recently expanded her business to an online presence. Her existing store logo consists of the business name and some detailed artwork.
Quiz
What should Holly do when designing a favicon? Select all that apply:
Holly's existing logo for her physical store sounds pretty complex, so it will need to be simplified. One way to make the favicon match her logo is to use a similar color. She could also incorporate a similar shape, or 1-2 letters from her logo, into her favicon design.
Create Your Own!
It's easy!
Hubspot's free favicon generator walks you through creating an entire branding kit for your business in just a few steps. Just enter your business description and it will design a custom logo, including a favicon!
Favicon.io helps you create one from your existing logo.
Once you've created your favicon, add it to your website by Googling site-specific instructions. This article explains how to add one to WordPress, Wix, and Shopify sites.
Did you know?
Some portfolio sites, such as Google Portfolio, include an option for you to add your favicon!
Take Action
Now that you know how a favicon can be beneficial to your business, create one today!
This Byte has been authored by
Mary Ellen D'Intino
Learning Designer | Licensed Social Worker
M.Ed., LSW