Posters are pivotal in business promotion and serve as an impactful marketing tool. Creating an eye-catching poster to promote your business is a fun and creative process!

Have you ever thought about the magic behind these attention-grabbing posters? Or have you ever tried designing one for your business?

No more waiting! Design a poster that grabs attention and effectively communicates your message.

A series of posters on a wall advertising concerts and sales. Photo by Yonghyun Lee on Unsplash

Step 1: Define Your Purpose and Audience

Rows of chairs in a room. Photo by Jonas Jacobsson on Unsplash

Kick-off with a clear goal!

  • Purpose: What's the main aim of your poster? Are you advertising a sale, launching a new product, hosting an event, or boosting brand awareness? Define this clearly.

  • Audience: Who are you speaking to? Identify your target audience to tailor your design and message to their preferences.

Step 2: Plan Your Content

A series of sticky notes on a wall. A hand removes one note. Photo by Kelly Sikkema on Unsplash

Craft your message!

  • Headline: Write a bold and compelling headline that captures interest immediately.

  • Message: Keep it short and sweet. Highlight the key benefits or features.

  • Call to action (CTA): Encourage your audience to act with a strong CTA like “Visit Us Today,” “Shop Now,” or “Call to Reserve.”

  • Contact information: Don’t forget the essentials — your business name, address, phone number, website, and social media handles.


Riya runs a clothing store. She has planned to organize an "End of Season" sale on 4th Saturday of this month. She has designed a poster to put in front of the store on that day. Which of the following is the best CTA for the poster?

Step 3: Choose the Right Dimensions

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Pick the perfect size!

  • Size: Decide where your poster will be displayed and choose a size accordingly.

Common sizes are:

  • A4 (21 x 29.7 cm)

  • A3 (29.7 x 42 cm)

  • A2 (42 x 59.4 cm)

Larger sizes are:

  • A1 (59.4 x 84.1cm)

  • A0 (84.1 x 116.9cm)

An infographic that compares the size of different formats.

Step 4: Select Visual Elements

A person designing a poster on a laptop using a drawing pad and color palettes. Photo by Theme Photos on Unsplash

Design with impact!

  • Images: Select high-quality images that are vibrant and relevant to your message.

  • Colors: Use colors that match your brand.

  • Color combinations: Ensure good contrast for readability and consider how colors fit together to create themes.

    • orange + black = energetic theme

    • black + white = minimalist theme

    • purple + lime green = fun theme

    • navy + gold = elegant theme

    • blue + white = calm theme

    • gold + red = festive theme

  • Typography: Choose easy-to-read fonts and limit yourself to 2-3 different fonts to keep the design clean and cohesive. Some of the great fonts for posters include Times New Roman, Georgia, Calibri, Open Sans, Comic Sans, Futura, and Papyrus.


Imagine you're launching a new line of luxury kitchen appliances aimed at young, urban professionals living in city apartments. Your brand embodies modernity. What color scheme would work best for a poster of this new launch?

Step 5: Design Your Layout

Layout for engagement!

  • Hierarchy: Arrange your elements to guide the viewer’s eye from the headline to the CTA.

  • Balance: Distribute text and images evenly to create a harmonious look.

  • Whitespace: Use whitespace to avoid clutter and highlight important elements. Explore more on visual design composition.

Step 6: Use Design Software

An Adobe design station. Photo by Emily Bernal on Unsplash

Get creative with tools!

  • Tools: Use design software like Adobe Illustrator, Photoshop, or Canva.

  • Templates: If you’re new to design, start with a template. It’s a great way to ensure a professional look. Canva is a user-friendly platform with many predesigned templates for various themes.

Here are links to some useful tools:


Which of the following platform is the best to design a poster as a beginner?

Step 7: Finalize and Proofread

A view of a book through a pair of glasses. Photo by Dmitry Ratushny on Unsplash

Polish your masterpiece!

  • Review: Double-check for spelling and grammatical errors and every key information.

  • Feedback: Show your poster to others and get feedback to ensure clarity and appeal.

Take Action

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