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So, you're getting a job! But what kind of job should you apply for?
A SWOT analysis will help you reflect on your skills and help you apply for the right jobs.
What Is A SWOT Analysis?
A SWOT analysis helps you consider all internal (Strengths & Weaknesses) and external (Opportunities & Threats) factors related to a job posting to help you decide if you should apply.
Try it!
Divide a sheet of paper into 4 squares. Label each square as follows:
Strengths(top left)
Weaknesses (top right)
Opportunities (bottom left)
Threats (bottom right)
Strengths
Here's where you sing your own praises. What makes you great for this job?
List your strengths relevant to the job:
Skills
Abilities
Qualifications
Work experience
Education
Certifications
Quiz
Check all the strengths you could list for a job as an Executive Assistant.
Attention to detail and typing speed are very relevant strengths. Executive assistants often have to talk and interactive with many people so not ideal for someone who likes working alone. A good sales record would be a strength for a sales job, but best to focus on the strength that are most applicable to this job.
Did you know?
Weaknesses
Now it's time to get real honest with yourself.
In terms of the job requirements, ask yourself:
Where could you improve?
What could be a challenge?
What skills do you lack?
Where do you need more experience?
Can you only work limited hours?
Quiz
Check all the weaknesses you could list for a job working at a clothing store.
Clothing stores are often open nights and weekends, and it helps to know the product to answer questions. Working at a rival store would be a strength as it means you have experience. While sales experience would be a strength, since this isn't a typical sales job it's not necessary to list "no sales experience" as a weakness for this particular job.
Opportunities
These are external factors that can help you improve your chances of getting this job.
Consider resources, market trends, people you know, and anything else that can help.
Ask yourself:
Can you take a free class or read a book to gain a relevant skill?
Where could you volunteer to gain additional experience?
Do you know someone who works at the company or in this type of job who can offer advice or a reference?
Are there lots of openings in your area for this type of job?
Quiz
Check all the opportunities that could help you get a software engineer job.
Completing a javascript certificate (or other programming language mentioned in job description) would ensure you have relevant skills. A new tech company could mean lots engineer jobs available. Learning to speak German may not be directly relevant to this job, unless it's located in that country or required for this job. Learning to code would be an opportunity you could gain by doing the job, but it wouldn't help you get this software engineer job.
Threats
Consider any external factors that put you at a disadvantage for getting this job.
Threats can include:
Small job market for that job type
Applicants with more experience or unique skills
Internal applicants who already know the company culture and product
Your lack of some of the skills listed in the job description
Hidden biases of the hiring team
Should You Apply For The Job?
Take a look at your 4 lists.
Do you have more strengths and opportunities than weaknesses and threats?
If you listed more weaknesses or threats, take a closer look.
How can you can improve your situation, through additional education or experience, before you apply for the job?
Take Action
Next time you're browsing job listings, use a SWOT analysis to decide if you'd be a good fit.
Check out these related Bytes to help you in your job search.
This Byte has been authored by
Kitzzy Avilés
Instructional Designer, Leader and Facilitator
Master's Degree