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Research is the foundation of knowledge, but analysis gives it wings.

— Dr. Debasish Mridha, author & physician

Certain research skills are universally valuable in almost any professional job. These skills help you gather, evaluate, apply, and communicate information effectively.

A cat looking at charts the viewer sees reflected in the cat's sunglasses. Text above the cat says, 'Talk data to me'.

Knowing how to conduct research and analyze data is one sure way to rise from newbie to expert in the workplace!

1. Gathering Information

The ability to search for and locate relevant information quickly is important.

An anime character is typing quickly and windows with data are opening on top of one another .

This includes using search engines and databases, as well as surveys and observations to find the data needed for your work.

Example

Flaticon IconA marketing associate is researching market trends for a new product launch. They use online databases, industry reports, and social media analytics tools to gather data on consumer preferences, competitor strategies, and emerging trends in the target market.

Level Up Your Research SkillsFlaticon Icon

  • Find a specialized database for your field and learn how to use it.

  • Learn how to use Boolean operators (AND, OR, NOT) to refine your searches.

Did you know?

Statista, "a global data and business intelligence platform", is a helpful resource for research skills. It has "an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries."

2. Assessing Sources

Being able to evaluate the credibility, reliability, and relevance of sources is essential.

A caucasian woman in an office compares two sheets of paper.

This vital research skill helps you avoid using inaccurate or biased information in your work.

Example

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As a journalist, you're writing an article about a controversial topic. You evaluate sources, checking their reputation, independence, and the quality of their research to make sure you're presenting a balanced and accurate story to your readers.

Level Up Your Research SkillsFlaticon Icon

  • Use fact-checking websites to verify information like Snopes or FactCheck.org

  • Lean on experts and colleagues who can share their insights.

Did you know?

If you need to assess a source, try the CRAAP test.

3. Evaluating Information

In an increasingly data-rich world, understanding data collection, analysis, and interpretation matters more than ever when it comes to your research skills.

Caucasian male is working on a report on a laptopPhoto by Campaign Creators on Unsplash

Data literacy and critical thinking skills are key to success.

Together, these research skills make it possible for you to collect and analyze data, make informed decisions, and communicate findings effectively.

Example

Flaticon IconA software developer encounters a challenging bug in a software code. The developer systematically analyzes the problem, reviews relevant documentation, and brainstorms with colleagues to identify the cause and implement a solution.

Level Up Your Research Skills

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  • Learn data analysis software like Excel, Python, R, and Tableau.

  • Visit Kaggle and join competitions where you can practice data analysis skills with real-world projects.

Did you know?

"Data literacy is the ability to read, write and communicate data in context."

4. Making Informed Decisions

Making data-driven decisions is a sure way to be more effective at your job.

A computer screen showing data for website users over the last 7 days.Photo by Luke Chesser on Unsplash

Using data to inform your next steps will help you make more confident decisions.

Example

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A junior financial analyst is creating financial reports for a quarterly board meeting. They gather financial data from multiple sources, use Excel to analyze the data, and create visualizations to present key insights about the company's performance to senior management.

Level Up Your Research Skills

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  • Read real-world examples of data-driven decision-making in your field.

  • Learn from your successes and failures, and refine your approach.

Did you know?

Statistics make data analysis possible. Check out this Byte on statistical correlation for a brief introduction to the field.

5. Communicating Information

The ability to communicate your research insights clearly and persuasively is what separates you from the crowd.

President Obama dropping a microphone during a speech.

Whether through written reports, presentations, or verbal discussions, strong communication skills lead to a meaningful impact on your workplace and your career.

Example

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A project coordinator needs to update the project team on the status of various tasks. They prepare a brief project update email, highlighting progress, issues, and upcoming milestones in a clear and organized manner, making sure all team members are on the same page.

Level Up Your Research Skills

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  • Record yourself presenting and watch it to evaluate how you could improve.

  • Watch people you consider good presenters and notice what makes them great.

Quiz

Sarah works as a marketing manager in a technology company. She's been asked to launch a new product in a highly competitive market. To create a successful marketing strategy, which research skill is most essential for Sarah to employ?

Did you know?

Do you find yourself wanting to be more persuasive? Check out this Byte on the 3 appeals of persuasion.

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License:

This Byte has been authored by

AD

Anita Damjanovic

Customer Education Specialist | Educator

PhD

English

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