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Ever catch yourself doodling logos in the margins of your notebooks?
Do you often find yourself obsessing over the perfect Instagram aesthetic?
Do you tend to pick products based on how they look rather than what they do?
If this sounds like you, consider being a brand designer!
What Does A Brand Designer Do?
Brand designers create visual identities for companies and products.
They design logos, choose colors and fonts, and create consistent elements that reflect the essence of the brand.
Their goal is to make the brand memorable and recognizable to its target audience, helping to establish a strong image across various platforms and mediums.
Images by Did you know?
The famous "I Love New York" logo was designed by Milton Glaser in 1977, on the back of an envelope, during a taxi ride. This iconic logo has become synonymous with the city and has been reproduced on countless merchandise items worldwide. It goes to show that inspiration can strike anywhere, even in the hustle and bustle of New York City traffic! 🚕🍎
What Will My Daily Tasks Be?
Brainstorm logo ideas by sketching out various concepts, and exploring different shapes, symbols, and fonts.
Select the right colors for the brand by considering color psychology which is all about the link between colors and emotions.
Collaborate with clients to ensure that the final design aligns with their goals and preferences.
Conduct market research to help you create designs that stand out and resonate with the intended audience.
Bring your creative visions to life by using design software like Adobe Illustrator and Canva to create logos, promotional materials, and packaging.
Where Can I Find Work As A Brand Designer?
Brand designers can work:
in-house for companies
freelance for clients
or join design agencies
Most brand designers go to college to study graphic design, marketing, or a specialized program in brand strategy. However, some are self-taught.
Showcasing your skills to potential employers also requires a strong portfolio. You can build this by designing logos and branding materials for fictional companies or taking on freelance projects.
Will I Love It Or Not?
Brand design could be your calling if you:
Love creating things from scratch.
Are detail-oriented.
Are comfortable working with others to achieve a goal.
This might not be the career for you if you:
Struggle with criticism — this work involves a lot of feedback and corrections from clients.
Find tight deadlines stressful.
Prefer a more structured work environment.
Pick The Future Brand Designer
Nadia pays close attention to the signs and symbols she sees every day. When she sees a logo on a product, she can't help but critique its design and think about how she would improve it.
Alex loves drawing and painting. She gets a thrill from doing things her own way and often loses track of time while creating interesting art.
Chris is a people person who enjoys brainstorming ideas with others. He likes to get things done on the first try so that he can move on to other tasks.
Quiz
Who sounds like they have the most potential to excel as a brand designer?
While all of them are creative and could be great brand designers, Nadia's keen eye for visual details and ability to critique logos, make her a great fit for the role!
Take Action
Do you think you could make your mark as a brand designer?
Here's what you should do:
This Byte has been authored by
Kay Terera
Professional Development Trainer & Art Educator
MPhil