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Sarah wants to book a flight but grows frustrated confirming details with SkyRise Airlines. She is repeatedly transferred between departments, facing communication obstacles.
Despite the lengthy process, she receives the information needed but is exhausted, highlighting the missed opportunity for a seamless customer experience.
Would SkyRise Airlines benefit from utilizing cross-functional teams?
What is a cross-functional team?
A cross-functional team consists of groups of people from different areas of the company. Either a whole company can be set up this way, or the company can make use of employee working groups.
Why are they important?
Enhance collaboration throughout the organization
Foster creativity and new ideas
Decrease turnaround times for customers
Here are some ways to demonstrate problem-solving skills in a cross-functional team.
1. Identify Root Causes
Provide a detailed explanation of the problem, guaranteeing understanding among all team members.
Encourage open discussion, and gather a variety of viewpoints, from customers, employees, managers, and stakeholders.
Ways to use effective problem-solving skills during identification:
Encourage exploration through open-ended questions
Listen attentively
Clarify objectives and anticipated outcomes
Recognize any conflicts or unresolved issues
2. Create Solutions
Think of different ways to solve the problem.
Be creative and think carefully to develop ideas that fix the main issues and satisfy stakeholders' objectives.
Some brainstorming methods that will help your team use effective problem-solving skills:
Weigh the pros and cons, and choose the best option.
3. Implement the Plan
Put the chosen solution into action and monitor its results. Plan and carry out the actions needed to implement the solution, such as allocating resources, assigning tasks, setting deadlines, or communicating changes.
Involve and inform the relevant stakeholders, to get their buy-in and support.
How to demonstrate problem-solving skills for implementation:
Keep track of the progress and outcomes of the solution
Measure how much the solution is helping with the problem/project
Collect feedback and data to see if stakeholders are satisfied
4. Evaluate & Improve
Reflect on what worked and what didn't, and identify any lessons learned or best practices.
How to demonstrate problem-solving skills for evaluation and improvement:
Solicit feedback and suggestions from stakeholders
Acknowledge their contributions and achievements
Document and share the results and learnings of the solution
Make any adjustments or improvements.
Take time to celebrate and reward the success and collaboration of your team.
SkyRise Airlines Issues
SkyRise Airlines is receiving numerous complaints about its flight booking process. Customers report issues such as:
Difficulty navigating the booking website
Payment failures
Communication hardships
Unclear booking confirmations
Long wait times for customer support
During the team meeting, participants raised concerns regarding the challenges encountered by customers.
Customer Service Manager: "Customers find the website confusing and get stuck during booking."
IT Generalist: "We've seen payment failures and error messages reported."
UX Designer: "Navigation issues might be causing these problems, so we should analyze the user journey."
Customer Service Representative: "Customers are frustrated by being transferred between departments multiple times without a resolution."
Project Manager: "Let's take a systematic approach."
Quiz
What are the most effective first steps the cross functional team can take to identify the root cause of the flight booking problems? Select all that apply:
Reviewing and categorizing recent customer complaint logs helps identify the most common and pressing issues reported by customers, providing a clear starting point for further investigation. User testing can pinpoint specific usability problems that customers face, offering direct insights into where the booking process breaks down.
This Byte has been authored by
Kristyn Sheehy
Learning Designer
M.ED