Imagine you've just launched your dream business, a custom handmade jewelry line with unique, high-quality pieces. Your family and friends are thrilled with your creations, leaving glowing reviews.

Better yet, imagine having a loyal group of customers who not only love your brand but also promote it to everyone they know. 

2 people wearing old fashioned red and white  ice cream clerk outfits saying

Sounds amazing, right? 

Building customer loyalty is key to making this your reality as a business owner. 

Loyal customers keep coming back and bring others along with them. Grow your business with these 4 strategies for building customer loyalty.

1. Start with amazing customer service

Great customer service is the heart of loyalty. Think of your own personal experiences with different brands.

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What doesn't work

  • Waiting hours on the phone to speak to someone

  • Extremely late deliveries

  • Not getting what you were promised

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What works

  • Quick and helpful customer support

  • Friendly, personalized interactions

  • Resolving issues promptly

Being intentional with your customer service strategy goes a long way in creating positive experiences for your customers.

2. Create a loyalty program

How often do you get points for Starbucks Rewards or Sephora Beauty Insider? These loyalty programs reward frequent purchases with free items and special offers. 

Three people dancing while holding their Starbucks drinks.

Doesn’t it make you want to shop there more? 

It makes the shopping experience more exciting and rewarding.

You can launch your own loyalty program for your business. Reward your customers with discounts, freebies, or exclusive offers to keep them engaged and coming back.

A penguin swiping card at a point-of service terminal.

Here’s how to create a loyalty program:

  • Points system: Let customers earn points for every purchase, then redeem points for discounts or free products.

  • Referral program: Encourage customers to spread the word. Offer rewards for successful referrals. It’s a win-win — they get perks, and you gain new customers.

Keep it simple and exciting to ensure your customers stay interested. A succcessful loyalty program can help you with your sales and also build a community of raving fans for your business.


What is important when deciding the reward structure of a loyalty program?

3. Stay engaged with your customers

To build customer loyalty, communication is your greatest asset.

A person using a laptop and mobile phone. Photo by Maxim Ilyahov on Unsplash

Emails, social media, and newsletters are not just for promotions, but to share your brand story and built a personal connection with your audience.

Listen actively to customer feedback. Whether good or bad, responding shows genuine interest in their thoughts.

When you show attentiveness, customers remember you in a positive way.

This turns them into brand advocates who love your brand and share it with others!

4. Appreciate your customers

As you’re ramping up your business, every customer and every sale can make a big impact. 

A little appreciation can go a long way. 

David Rose from Schitt's Creek saying,

How can you thank your customers who purchase from you?

  • Write a personalized thank you note.

  • Share a coupon code for a discount on their next purchase.

  • Add a little freebie as part of their purchase.

Recognizing your customers with small tokens of appreciation not only makes them feel  valued, it will encourage them to return to your business again and again.


How can you use newsletters for your customer appreciation strategy?

Take Action

Creating customer loyalty is about giving amazing service, connecting with your customers, staying engaged, and showing gratitude.

By doing these things, you won’t just create repeat customers —you’ll make them the biggest, raving fans of your business!

Mr. Kim from Kim's Convenience saying


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