What Skills Should My Personal Brand Highlight?

Your Personal Brand is how others perceive you.

But which skills should your Personal Brand reflect to help you stand out from the crowd?

To choose what to highlight, reflect on these guiding questions:

1. Personality and Behaviour

• What are my hobbies?

• Do I like working alone or in teams?

3. Values and Beliefs

• What do I care about?

• What am I motivated by?

2. Technical Expertise and Skills

• Which subjects do I excel in?

• Which skills do I enjoy using?

4. Image and Reputation

   • What do others ask me to help with?

   • What feedback have my peers or loved ones given me?

Do you want a promotion at the office?

Or do you want to make new friends at the tennis club?

What skills or personality traits will appeal to this group?

Choose your strongest and most relevant attributes.

Focus on communicating these clearly.

If you try to be too many things to too many people, your message will get lost.

Don't try to be someone you're not!

If people think you are one thing, and discover the opposite is true, they'll feel let down.

This damages your reputation and personal brand.

As you grow and evolve, your personal brand evolves with you.

The important thing is to start on the journey to building your brand.

Which 3 skills will you highlight as you build your Personal Brand?