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Your personal brand is how you promote yourself.
It's the unique combination of skills, experience, and personality that you want to show the world.
Promoting your personal brand sets you apart from your competition and builds trust with potential clients and employers.
So how do you promote your personal brand?
Photo by Brando Makes Branding on UnsplashBe Visible And "In Play"
"In play" means learning, asking questions, and trying new things.
Put yourself out there and become more active in your work community.
The more visible you are, the stronger your brand is.
Spend time where your potential customers do.
Attend networking events.
Maintain a list of all your current contacts and social media connections.
Photo by Product School on UnsplashQuiz
Sandra is a marketing associate working with an e-commerce company. She is looking to build her personal brand and create visibility in her industry. Which of the following events should she consider attending?
All of these events are great opportunities for Sandra to make connections and gain visibility in the marketing industry.
Maintain An Effective Social Media Presence
Your presence on social media should be consistent.
Focus on 1 or 2 social media platforms of your choosing.
Be consistent with your style and frequency of posts.
Post content that adds value for your audience.
Engage with your audience and respond to their comments or questions regularly.
Photo by Merakist on UnsplashDid you know?
This Byte was created by a volunteer professional that wanted to share this insight to help you succeed - no agenda, no cost.
Keep A Clear And Brief Pitch Ready
Build your message by answering these questions:
What is your value proposition?
Why should someone work with you?
Photo by Felicia Buitenwerf on UnsplashQuiz
Which out of these is the most appropriate to be included in your pitch?
Communicating your short-term goals will go a long way in promoting your personal brand. The receiver learns about the growth you're working towards and the success you envision for yourself. This increases their interest in you, and also lends you extra credibility!
Take Action
If you've been waiting for the right time to promote your personal brand, that time is NOW!
Make a list of all the in person and online opportunities you can create in the next week to grow and promote your personal brand.
Photo by Gia Oris on UnsplashThis Byte has been authored by
Robyn McCabe
Robyn McCabe
Lyne Cedras
Analytics professional
Isabelle Laperriere
Client Marketing Manager
Tamarha Louis-Charles
Marketing Specialist
Marilyn Therrien
Client lead associate director at L1. Marketing