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Have you ever wanted to be influential with your coworkers? All you need is some persuasive communication! It's perfect for any situation, such as working with a team on a project, or supporting colleagues to achieve highly in their work.
Drawing upon my career and life experiences as an actor, project coordinator, teacher, and line manager, I've put together some simple tips and strategies that will help you be:
Strategic, not manipulative
Conscious of your influence over others
Team-focused in your approach
Foster Personal Connections
Have you ever noticed that persuasive colleagues at work are well-liked by others? How do they do it?
Persuasive communication is about understanding what your goals and motivations are, and those of your colleagues — then finding common ground to achieve something or get a job done.
The secret is to foster those personal connections with colleagues. As well as finding out what their main responsibilities at work are, make time for conversation. You could ask about their weekend, their interests, their loved ones, etc.
Active Listening
Anyone can listen, but most of the time, if we’re honest, we’re not really listening as much as waiting for our turn to speak.
Active listening is about really engaging with what the other person is doing or saying.Check out this article for more tips on being a good listener.
Dos
Focus on what the other person is saying
Make eye contact
Check that you’ve understood what they’re saying
Ask questions
Summarise what they’ve said back to them
Relate what they’re saying to a real-life example
Don’ts
Get distracted by looking at your emails or phone
Just repeat their words back to them
Quiz
Lisa is fairly new to the team and wants to foster good connections. She wants to try active listening next time she has a conversation with a colleague. Identify which of these methods apply active listening:
Repeating their words back to them doesn't necessary show understanding or listening skills. Instead try to summarise with a example or ask questions.
The Art of Body Language
Keeping an upright posture with open gestures exudes confidence, whereas fidgeting and slouching do the opposite! Â
Keep arms uncrossed, hands by your side.
Remember to breathe and pause as you speak.
Did you know that your body language can also affect the way you speak? Slouching is more likely to cause you to be passive and subordinate. Learn more about body language here.
"What’s in It for Them?"
When you are trying to be persuasive keep in mind these questions:
Are they trying to be better at something?
Do they want more autonomy?
Do they know the purpose of, and the impact of the work they do?
If your colleagues don’t agree on a particular approach or method for completing a task, try to find common ground first. Focus on the bigger picture — something that your colleagues all want or have a common interest in.
![A group of smiling co workers in a meeting.](https://firebasestorage.googleapis.com/v0/b/learning-dev-89518.appspot.com/o/images%2F800%2Ffdf66240-9812-11ee-bde4-c3dadd2f94d4.jpeg?alt=media&token=996af8c7-a84a-433b-a023-38a95f4968ad)
Quiz
Jesse is trying to coordinate a project with several colleagues. They need to agree on objectives for the project but they disagree on the best method for completing the project. How should Jesse persuade his coworkers? Select all that apply:
By agreeing on the main objectives first, Jesse puts the focus on the bigger picture and the common goal they are all aiming for. By suggesting colleagues experiment with different methods, hopefully, they can reach a consensus once there's tangible evidence something is working well.
Did you know?
Check out this Byte to learn more about negotiation and creating value for all parties involve: 3 Negotiation Skills Techniques to Reach Agreements with Coworkers
Do Your Homework!
Being prepared is the secret to successful persuasive communication. It will demonstrate that you know your audience and what motivates them, and understand their key priorities. You'll also come across as more confident too.
Before a meeting or presentation, do your research.
Practice saying your key points out loud.
You can use facts and statistics to strengthen your argument. This is a technique known as "logos" — using logical reasoning to persuade your audience.
Did you know?
Learn more about logos and other persuasive techniques in this Byte: How do I use the 3 Appeals Of Persuasion to convince someone?
Take Action
Persuasion can be hard, but it comes with lots of practice.Use the above tips, and you'll be winning people over in no time.
Take these actions to improve your persuasive communication with your co-workers:
This Byte has been authored by
Ceri Vaughan
Teacher
MA PGCE