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A man on a computer saying, 'It's on the internet! That means it must be real!'

Not all information found online can be trusted. Some sources promote individual opinions, others are intentionally misleading or biased. This called "fake news".

With a little bit of effort and experience, you can learn to distinguish between credible information and information that shouldn't be trusted.

When reading about something online, ask yourself:

  • What's the source?

  • Who's the author?

  • Has it been verified?

  • What are my personal biases?

Did you know?

Did you know that fake news, or misinformation, is not a new phenomenon? Reports about fake news date back to 13 century BC. (politico.com, "The Long and Brutal History of Fake News", 2016)

What's The Source?

Signs that it's most likely an accurate source ✔️

  • Source provides evidence to support the topic discussed

  • The site lists multiple citations, links, or other data

  • The last 3 letters of website are educational (.edu) or government (.gov)

These sites are more likely to contain facts and analysis that aren't influenced by emotion, opinion, or biases.

Signs it's less likely an accurate source ❌

  • Website isn't updated

  • Information is from a personal site where opinions are expressed

  • Poor design, broken links, and grammatical errors

Who's The Author?

Flaticon IconAsk yourself these questions before using resources from the internet:

  • Is the name of the author/creator on the page?

  • Are their credentials listed (occupation, years of experience, position, or education)?

  • Is the author qualified to write on the given topic? Why?

  • If the author is with an organization, does it appear to support or sponsor the page?

  • If the owner isn't identified, what can you tell about the origin of the site from the address or "about" page?

Has It Been Verified?

Academic papers are usually peer reviewed. Established media outlets have processes in place to fact check their materials. Links to sources, emphasis on facts and multiple opinions are all signs of high-quality, accurate information.

A woman making a checkmark in the air

Typographical, grammar and spelling errors show low quality of the information, which often means it can't be trusted. The same is true for websites that look amateurish and unprofessional.

Lastly, try verifying the facts yourself. If you're able to find mentions of the same events by independent sources, then the information is likely to be correct.

Quiz

Which of the sources below is likely to be the least accurate source of information?

Did you know?

One online tool to help verify if information is true is snopes.com. Snopes is a well-known and trusted source for verifying Internet rumors. A typical Snopes entry will tell you whether the information is true or false, and it will also tell you where the story originated.

What Are My Personal Biases?

A cartoon character saying to another: 'I refuse to accept that!'Be aware of your personal biases. People tend to trust information that resonates with our own beliefs and dismiss facts that don't conform to our worldview, whether or not the facts are correct.

Try to keep an open mind and consider different points of view.

Take Action

A magnifying glass looking at digital documents. The glass stops on a document and focuses on the words 'fake news'.

Are there any websites you'll think of differently now?

It's important to be critical of any information you find online. Web pages aren't always factual and can be altered and removed.

Carefully examine all information found on each site.

License:

This Byte has been authored by

MS

Melissa Shankman

HR Coordinator @ AIR MILES

GK

Gleb Korolkov

Data Engineer at LoyaltyOne

JS

Jessica Selochnik

Talent Acquisition Consultant @ AIR MILES

English

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