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Did you know that over 5.07 billion people use social media globally?
That’s more than half of the global population!
As a business owner, you’ll want to jump on the social media train to get your products and services out to the world. It's a powerful tool for reaching your dream customers and making sales!
But with tons of social media platforms out there, which one's right for you?
Step 1: Know Your Audience
If you're trying to market and sell to everyone and anyone, it becomes challenging to reach the people who actually want what you're selling.
It’s important to know exactly who your audience is.
You want to understand your target audience— also known as the group of people you want to purchase your products or services.
These are the people who you want to reach!
Quiz
Who is Disney's main target audience?
While Disney may have various audiences they try to reach, their primary audience will always be families and children.
Step 2: Define Your Target Audience
To identify the target audience for your business, start here:
What is the age range and gender of your typical customer?
2. What do they love to do in their free time? What are their hobbies/interests?
What problems do my potential customers have, and how can I help solve them?
Where do they hang out online, and what kind of content do they love?
Once you've got the inside scoop on your audience, you can pick the best social media platforms to work your magic and get in front of them!
Step 3: Get Clear On Your Goals
Here are some reasons for promoting your business on social media:
Increase brand awareness
Send people to your website
Showcase your products/services
Make sales!
Build a loyal community
Nailing down your goals will help you choose the best social media platform to reach those goals.
For example, if your business goal is showcasing your products, a visual platform like Instagram could be a great fit.
If you want to increase brand awareness, TikTok would be a great choice.
Step 4: Pick A Social Media Platform
With new social platforms popping up all the time, it's your job as a business owner to stay in the loop and find the ones that fit with your audience.
Remember: Meet your audience where they hang out online.
If you’re just getting started, try choosing only one platform to get your feet wet and get the hang of things. There can be a bit of a learning curve for creating content. Once you've figured it out, you can always add more later!
Let’s explore the top social media platforms for business owners.
Top Social Media Platforms
Use it if...
You want to reach a wide and diverse range of people, leaning towards an older audience.
You want to build communities.
You plan to use advertising.
Don't use it if...
You rely mainly on organic reach.
Your target audience is primarily young people.
Use it if...
Your brand is visually appealing (like fashion, food, or travel).
You want high engagement.
You want to work with influencer marketing.
Don't use it if...
You can't consistently produce high-quality visuals.
YouTube
Use it if...
You create detailed content, tutorials, or vlogs.
You want to reach a broad audience through video content.
Don't use it if...
You can't produce high-quality videos regularly.
You need quick and easy content creation.
Use it if...
You focus on B2B marketing, professional networking, or industry news.
You're targeting professionals and businesses.
Don't use it if...
Your brand targets young, casual audiences.
Your brand is informal.
TikTok
Use it if...
You want to reach a younger audience (like Gen Z).
Your brand can create fun, engaging, viral content.
Don't use it if...
Your brand has a more serious tone.
You can't commit to frequent new content and following trends.
X (formerly Twitter)
Use it if...
You're targeting tech-savvy audiences.
You need to share quick updates with customers.
You want a channel for customer support.
Don't use it if...
Your business relies heavily on visuals and longer content.
You find it challenging to keep up with a fast-paced platform.
Quiz
Your brand is focused on educational content and tutorials. Which platform is best for you?
YouTube is a great fit for you. As a business owner, you can host all your educational content and tutorials on this platform.
Take Action
Ready to unleash the power of social media to grow your business?
This Byte has been authored by
Tamara Hombrebueno
Instructional Designer