After a customer gets to your product page one of two scenarios might take place:
Either this:
Or this:
One of the key factors that help a customer decide on a purchase is a good product description.
A good product description:
clearly explains your product to the customers
persuades them to buy
speaks for you
Focus On Your Target Customer
Target your audience directly and personally through the product description.
Be specific!
Research your target audience and match the product description to the customer persona as closely as possible.
Quiz
Which of the following target audience data should Joey take into consideration while writing a product description for his new product: an automatic social media scrolling device?
Focus On Product Benefits
Think about the following points from a customer's perspective:
What's in it for me?
Is it going to solve my problems?
Is this product worth buying?
What makes this product special?
Answer these crucial questions in your product description!
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Use Proper Tone
Use an appropriate tone. How would you communicate if you were selling the product in person?
Think outside the box! Instead of using generic keywords, be yourself and connect with your customers.
Quiz
Monica is currently working on a product description to sell healthy cookies. Which of the following features should she consider if her audience is athletes?
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Take Action
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