Key Questions:
When sending an email, keep in mind the recipient.
Who will read this email? Customer, coworker, stranger, etc.
Why are you sending this email? To share information? Or is an action needed?
Do you need an urgent response? If yes, be clear.
Does the email seem like spam? Sales emails, unknown senders, not personal, etc.
Quiz
Select the best subjectline below:
Work Subject Line
Response Needed by 4 pm - Sales Project Approval
Sender: Accountant
Why is it effective?
Highlights action needed from the recipient
References the related project
Includes a sense of urgency
Job Application Subject Line
Account Coordinator - Nike - Ref # 34573 - Fatima Knight
Sender: Job Applicant
Why is it effective?
It's clear and to the point
Makes it easy for your employer to identify you
Includes requested information
Marketing Subject Line
Uh-oh, 🙃 your prescription is expiring
Sender: Warby Parker
This email was sent two weeks before a client needed to renew a prescription and when their eye prescription is expiring.
Why is it effective?
By sending an email at the right time, Warby Parker increased its chances of this email getting opened because it is relevant to the recipient.
It has the right tone to relate to recipients.
Quiz
What is the tone of this subject line?
Samples
Following up:
Following up from the Space Expo
As Promised: Charity Sponsorship Information
Follow Up Re: Your Marketing Plan
Here’s the budget template we discussed
Great to meet you at Speed Networking last night!
Free Coffee for Marketing Advice?
Touching base re: Gutter Cleaning Estimate
Thank You:
Thank you for your review!
Thanks for attending Night at the Zoo
We appreciate your support!
Special thanks from our CEO
Jodi, thank you for your donation!
Great to see you yesterday!
Thanks for coming out!
Thanks! (Special treat inside 😀)
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It is very easy for your emails to be ignored, skimmed, lost, or accidentally deleted. Effective subject lines can make a difference, remember to:
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